編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-812-040 | Moda Operandi: A New Style of Fashion Retail | Khaire, Mukti | Entrepreneurship | Marketing Management( 321456 ) |
2 | 9-817-081 | Tesla in 2015 | Applegate, Lynda M.;Peinado, Arnold B. | Entrepreneurship | Marketing Management( 321456 ) |
3 | 9-899-058 | Boston Beer Co.: Light Beer Decision | Cyr, Linda A.;Lassiter, Joseph B.;Roberts, Michael J. | Entrepreneurship | Marketing Management( 321456 ) |
4 | 2075 | The Fashion Channel | Stahl, Wendy | Marketing | Marketing Management( 321456 ) |
5 | 2085 | Saxonville Sausage | Moore, Kate | Marketing | Marketing Management( 321456 ) |
6 | 4249 | Clean Edge Razor: Splitting Hairs in Product Positioning | Quelch, John A.;Beckham, Heather | Marketing | Marketing Management( 321456 ) |
7 | 9-504-048 | Burberry | Moon, Youngme | Marketing | Marketing Management( 321456 ) |
8 | 9-508-009 | Colgate Max Fresh: Global Brand Roll-Out | Quelch, John A.;Labatt-Randle, Jacquie | Marketing | Marketing Management( 321456 ) |
9 | 9-512-018 | The Pepsi Refresh Project: A Thirst for Change | Norton, Michael I.;Avery, Jill | Marketing | Marketing Management( 321456 ) |
10 | 9-518-067 | HubSpot and Motion AI: Chatbot-Enabled CRM | Avery, Jill;Steenburgh, Thomas | Marketing | Marketing Management( 321456 ) |
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